How to use Best Bets SharePoint 2010 Search

Best Bets are a great way for Site Collection Administrators to help guide users to the content they are looking for as well as promoting some content to users on an as-needed basis.

Go to Search Center to test

In order to use the keywords and best bets on a team site, I need to hook up the settings on the site collection. Test a search. Also, I don’t have Fast Search setup in this environment, if I did, I would use Fast Search Keyword and Best Bet, the idea is the same but the UI is a little different).

. Test the results.

(Note this will not work with SharePoint Foundation out-of-the-box, you must have Standard or Enterprise. The Basic Search Center results page is a web part page with this web part already on it so it’s a great choice. (I’ll use the term “Black Flag”).

3. In order to hook it all up I go to Site Actions > Site Settings from the top level site of the site collection.

Add Keyword

Spike Xavier

SharePoint Instructor – Interface Technical Training

Phoenix, AZ

Test the Term

I notice that there are a couple of results, but I want to have a result at the top which will point to Interface Technical Training so I’ll set that up using a Keyword and Best Bet.

I return to the home page of the top level site (not shown) and click Site Actions> Site Settings

When I’m done, I can see the new Keyword and Best Bet added and I click on the Search link in the top link navigation bar to return to my Search center for testing.

I’ll enter Black Flag as the term I’m going to test. There is no waiting for any timer jobs, the effect is immediate!

Go to Search Center


Search Settings

Enable Custom Scopes

I successfully set up a keyword and best bet in SharePoint 2010!

I’m going to leave the rest of the settings at their default and click OK.

I type in the term I’m targeting (Black Flag). The best bets and keyword is a web part and as a result, it needs a page with the web part on it to show. In the Synonyms, I add some terms that I would also like to target because it’s possible people will type these in as well. In the case of my SharePoint deployment I get some results.

Add Other Information as needed. Hook up the Search Center

2. I also change the Site Collection Search Dropdown mode in order to show Scopes while I’m here. Configure a Keyword and best bet.

4. I then click the link to Add Best Bet.

A Quick Environment Overview

Add Keyword and Synonyms Click Add Best Bet

In the Site Collection Administration links section of the Site Settings page I click on Search Settings.

Hook up the Search Center

Next, I fill out the Best Bet form adding a link to Interface Technical Training as well as a Title (or tag line) and a Description, and click OK.

Observe the Results

I’m on the top level site where I can observe a top link navigation bar to my Search Center.

Set up Keywords

I want to click the radio button to enable custom scopes and provide the http address to my Search Center. Then click OK

In this blog I have created an out-of-the-box Site Collection using a Team Site as the top level site template. I leave the rest as is and click OK.

Back to Top Level Site Actions – Site Settings

Here are the steps I’ll do:

I click on the link Search Keywords in the Site Collection Administration section of the Site Settings page.

Validate Results

Enter Keyword and Search

Fill out Best Bet Form

I click the Add Keyword link on the Manage Keywords page.

That’s it.


Once again I enter Black Flag and hit the search icon.

In this blog, I will set up a Best Bet and keyword in SharePoint 2010. I have created a sub-site and used the Basic Search Center as the template and named it Search.

Now I’ll go to the search center by clicking the Search link in the top link navigation bar.

Voilà, my Keyword and Best Bbet are at the top of the Search Results