Liverpool FC and Chelsea FC Mobile Content Cards to Be Supplied by Ki-Bi for Orange; Premier Football Club Branded Ki-Bi Cards to Be Distributed to Orange Customers

During the past two years, Ki-Bi has established relationships with global leaders in the mobile market such as Motorola, Ericsson, Orange, O2, Sun Microsystems, Siemens and others. The Company’s business model is based upon the sale of electronic content cards (“Cards”) and sharing of the revenues from the content distributed through the Cards.

Ki-Bi provides innovative technological solutions for physical distribution and marketing of content and applications for mobile handsets. In the same month, Orange also won Best International Mobile Operator at the World Communications Awards.

The Chelsea and Liverpool Ki-Bi cards will be sent via direct mail to Orange customers who have either registered for SMS sports alerts or who are known fans of either of the teams. For more information, please visit Traditionally, this sort of content would be accessed via a WAP portal from the handset; however by using the Ki-Bi card, Orange will be able to simplify the download process resulting in increased download volumes.”

TEL AVIV, Israel–(BUSINESS WIRE)–Jan. The content on the cards will be distributed as premium downloads, generating revenues from the fans each time they use the Ki-Bi cards. The judges said: “Orange is so solid, you cannot expect more.”

About Ki-Bi Mobile Technologies Ltd.


The Ki-Bi card, with its high perceived value and mass market appeal, is specifically designed to lead mobile content product categories in the retail and promotional space. As well as directly generating revenue through premium downloads, the cards also offer consumers an easy introduction into the world of mobile content, something that has been proved to have a knock on effect on their ongoing consumption.”

In May 2005, Orange gained the top ranking for customer satisfaction among mobile phone contract customers in the annual J.D.Power and Associates 2005 UK Mobile Telephone Customers Satisfaction Study.

In October 2005, Orange won the Mobile Choice Consumer Awards – voted for by readers of Mobile Choice magazine – for Best Network Operator for the fifth year running. At the end of June 2005, Orange had over 14.4 million active UK customers. By using the cards in conjunction with the Chelsea and Liverpool brands we hope to offer our customers something that is of real value to them. The cards will be launched to coincide with the start of the European Champions League Finals, to which both Chelsea and Liverpool have qualified, in February 2006.

Content such as ringtones, music, video and games for mobile handsets, is currently distributed mainly by over-the-air downloads into handsets, but there are technological, logistic and marketing barriers to traditional physical distribution of such content via retail outlets. .

About Orange

Richard Cohen, European Sales Director, Ki-Bi, said: “This is a great application for our cards – football clubs have huge potential for mobile content, whether that be video, ringtones or wallpapers. Ki-Bi has been a portfolio company of Siemens Acceleration since September 2003, and became publicly traded on AIM in London in May 2005 (LSE: KIB). The cards, branded as either Chelsea FC or Liverpool FC, will allow Orange customers who are fans of these clubs to download exclusive mobile content direct to their mobile phones. Ki-Bi provides a solution for the tangible distribution of mobile content based on a combination of proprietary consumer electronics devices and central management server systems. 4, 2006–Mobile content distribution specialist Ki-Bi today announces a deal with Orange to produce football-club-branded mobile content cards for distribution to the mobile network operator’s customers. In the UK, Orange provides high quality GSM coverage to 99% of the UK population, and offers roaming to pay monthly customers on 393 networks in 156 countries and to pay as you go customers on 131 networks in 67 countries. It is the seventh time Orange has been ranked top by the study.

Information about Orange can be found on the Orange website at and media information can be found at

Orange, wirefree and any other Orange product or service referred to in this release are trademarks of Orange Personal Communications Services Ltd. Steve Wallage, Commercial Manager for Sports, Orange UK, said: “The Ki-Bi card is a truly innovative solution to the challenge of delivering mobile content to consumers